Written by B. Bathelot, modified on 02/09/2015
glossaries: E-commerce and conversion
Ergonomics and web design
Funnel is a significant English term funnel, it designates the conversion funnel.
A funnel is a graphical analysis feature offered by the audience analysis tools. Allows you to view the conversion level and disturbance points during a conversion process that includes a series of pages or scenes.
On a site that goes to order conversion, the general starts on the page corresponding to the implementation of the product in the shopping cart and ends on the order confirmation page.
An example of a funnel:
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